Adding that films should be formatted to suit international taste, in the same breath, Shah Rukh remarked that Indian films should also have the song-and-dance routines because that was the USP of Indian films. "The time has come to sell the celebration of the country rather than selling sadness. Acting has no language. I have the potential to make cinema from my country for the world to take notice. But the ban on alcohol and cigarette on celluloid is narrow mindedness," he said at the event.
The actor made a special note of mentioning the importance of respecting the media, admitting that he is dependent hugely on them. "All we need to do is not be savvy about the media. I think we just have to respect it and continue genuinely working together and I am dependent a lot on the media as a star, individually."
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