FLASHBACK 2007 - Hype over Madhuri Dixit sank 'Aaja Nachle'

MUMBAI (Reuters) - "Aaja Nachle" turned out to be a resounding failure and its director holds the media responsible - for harping on Madhuri Dixit's comeback but ignoring the film's theme.

Even the film's reviews dealt only with the superstar's acting prowess and dancing skills, said Anil Mehta.

"Madhuri was surely the face of the film and with she making a comeback all eyes was bound to be on her," the filmmaker said.

"But I'm disappointed that media completely neglected the point 'Aaja Nachle' had tried to convey."

Mehta feels the film's twin themes of women as breadwinners and the importance of art were overshadowed by the media’s obsession with Dixit's comeback.

But not without reason.

In her prime, Dixit was the undisputed queen of Bollywood and when she decided to return after a six-year break that saw her getting married and having two children, anticipation was bound to be high.

Her much-hyped role saw the 42-year-old actress play a divorced New York-based choreographer who returns to India to save a theatre from demolition.

"The film wanted to show how art is important for reviving our soul that is trapped in consumerist existence where people are only existing and not living their lives," said Mehta.

But the Dixit magic wasn't enough to pull the film through and "Aaja Nachle" sank at the box-office.

"I thought I had made a good enjoyable film but sadly there were not many takers for it."

Prithwish Ganguly, Reuters India

Madhuri is bridging eras: Anil Mehta

Mumbai, Dec 19 - It wasn't easy to direct Madhuri Dixit in her comeback film, but director Anil Mehta thanks the actress for making it a smooth ride for him.

'She's such an easygoing person. She never let me get stressed about making Madhuri Dixit's comeback film. She was willing to give all of herself,' Mehta told IANS in an interview.

'She's still in equally splendid form. And she's bridging eras. She not only represents the kind of films that were made in the 1980s, but also cinema of today where she has a prominent place. It was such an asset to have her on the sets,' he added.

Mehta placed 'Aaja Nachle' in a small town because big cities don't fascinate him.

'I told Aditya Chopra of an idea about a small town setting. Those big urban fables don't interest me. The film may look lavish because of the dances. But I have kept the treatment very simple.'

Excerpts from the interview:

Q: The small-town ambience in 'Aaja Nachle' is splendid.

A: We created it on a set in Mumbai and if people thought it was a location that's a big compliment. I went on a 20-day recce, checked out towns like Bhopal and Indore. Lots of real construction material was used on the sets. We wove in the chaos and confusion of a small town into our fictional town.

Q: Did Madhuri come into the picture before or after you wrote the script?

A: It's a bit of a chicken-and-egg thing. The idea was floating in my head. Then Madhuri was cast and the story just flowed from there.

Q: Did Madhuri make it any easier for you?

A: She's such an easygoing person. She never let me get stressed about making Madhuri Dixit's comeback film. She was willing to give all of herself.

(c) Indo-Asian News Service

AAJA NACHLE holds in the Overseas

Contrary to the initial predictions, Yash Raj's Madhuri Dixit starrer, AAJA NACHLE has managed to hold rather well, especially in the Overseas. While the Anil Mehta directed film has grossed a so-so $425,488 in the US, it has a rather satisfactory $660,238 to show from the UK. Even in Australia, the movie has managed to gross a decent Aus. $ 93,793.

What is interesting to note is that AAJA NACHLE has had an allowable fall of 46 - 56 percent from the first to the second weekend, and this range is considered quite normal in trade parlance.

Well, we have to admit that the 'dhak dhak' girl still has a lot of fire power left in her and that is reason enough for the fans of the dancing queen, Madhuri Dixit, to go 'balle balle'!

Abid, Bollywood Trade News Network

Madhuri has 'still got it': New York Times

Reviewing Madhuri Dixit's comeback film Aaja Nachle, The New York Times has acknowledged her considerable sex appeal and dancing skills even after five years away from Bollywood, the time she has spent leading a "Clark Ken-type life", raising a family in the American city of Denver in Colorado.

"Ms. Dixit reminds us that whatever 'it' is, she's still got it. Now stories will have to be found that can show it off," the Times said in its review Saturday.

The Times' reviewer writes that Anil Mehta, the director of "Aaja Nachle", produced by Yashraj Films, doesn't quite know what to do with Dixit, who plays Dia, a choreographer living in New York, who returns to her hometown in India and tries to save a theatre that developers want to replace with a mall by putting on a show.

The reviewer says that for Aaja... to be a true comeback vehicle for the 40-year-old Dixit, Hindi cinema will have to figure out what kind of heroine a middle-aged woman can be.

The reviewer disapproves the film's story denying Dia, who is divorced with a daughter, a love life, adding: "All her passion goes into the show she's staging and into playing cheerleader to a budding romance between its leads (played by Konkona Sen and Kunal Kapoor)."

New York Times