The House of Commons will on Wednesday play host to the official announcement of the International Indian Film Academy (IIFA) weekend and the IIFA Awards in Yorkshire in June 2007. Amitabh Bachchan, IIFA’s brand ambassador, will be speaking at the reception alongside dignitaries, including secretary of state, Tessa Jowell, leader of the house, Jack Straw, and the High Commissioner of India to the UK, Kamlesh Sharma, to celebrate IIFA Weekend’s return to the UK. As the leading location for investment in Europe, dignitaries will be speaking about the economic benefit for both national and regional business partnerships with India. One of the key members of the Indian delegation is Sanjeev Aga, President of Birla Nuevo, one of India’s leading investors in Britain.
The House of Commons launch event will be followed by a five-city launch the next day in the company of the Mayors of York, Hull, Leeds, Sheffield and Bradford, who will
flag off the IIFA Weekend announcement along with Mr. Amitabh Bachchan.
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