Industry sources say, Khan’s popularity has soared after his association with Kolkata Knight Riders, with many Kolkata-based brands looking beyond Sourav Ganguly, tagged ‘maharaja’ of Bengal, and pursuing the ‘baadshah’ Khan’s endorsements instead.Shahrukh Khan has emerged a brand that is selling not only through Bollywood movies but also through new endorsements.
Industry sources say, Khan’s popularity has soared after his association with Kolkata Knight Riders, with many Kolkata-based brands looking beyond Sourav Ganguly, tagged ‘maharaja’ of Bengal, and pursuing the ‘baadshah’ Khan’s endorsements instead.
Moreover, Shahrukh Khan, who gave two hit movies in the year - Om Shanti Om and Chak De India - reportedly earned more from the advertisements and endorsements.
Khan’s most recent endorsement after Indian Premier League (IPL) was with Linc Pen, one of the largest players in the branded pen industry, which appointed Shahrukh Khan as its brand ambassador.
This is also the first time that Linc Pen has opted for a celebrity brand ambassador to endorse its products.
According to Deepak Jalan, Managing Director, Linc Pen, “Shahrukh Khan is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes. Moreover, Shahrukh cuts across age groups and demographics and appeals to a universal audience just like our products and was therefore a natural fit for the brand.”
In hand phones, Shahrukh Khan endorses Nokia.
According to Nokia India managing director D Shivakumar, “We are planning to bundle exclusive content featuring our brand ambassador Shah Rukh Khan for handsets sold in India.”
Nokia recently bundled the full length ‘Om Shanti Om’ movie in Nokia N96. It will look at bundling video clips and music of Shah Rukh Khan movies in the handsets.
Shahrukh Khan, on his part, would extend collaboration with Nokia for such possibilities through his production house Red Chillies Entertainment.
Khan also has Kolkata-based Emami to add to his long list of endorsements.
Khan is reportedly paid Rs 5 crore every year for his association with Emami.
Emami is known for having the maximum number of celebrity endorsers including Madhuri Dixit, Raveena Tandon, Sunny Deol, cricket captain Sourav Ganguly and also Amitabh Bachchan.
Shahrukh’s ad campaigns for Emami include ads for Chyawanprash and few other herbal healthcare products of Emami. The Kolkata-based Emami gets more than half of its revenues from their personal healthcare range.
Emami’s prime catch, however, has been Amitabh Bachchan, who is its umbrella brand ambassador, though he was signed on for Emami Fast Relief and Emami Navrattan Oil. Bachchan reportedly is paid a remuneration of Rs 10 crore - Rs 12 crore per annum, for this endorsement.
This year, Shahrukh Khan, who gave two hit movies in the year - Om Shanti Om and Chak De India - reportedly earned more from the advertisements and endorsements.
Also, Shahrukh Khan gets Rs 1 crore for being present in a function arranged in India.
Shahrukh Khan currently endorses more than 30 brands, including Pepsi, Hyundai, Airtel, Videocon, Sun Feast, Tag Heuer, Dish TV and Mayur Suitings.
According to TAM Media Research, Shahrukh has logged 4.25 million TV seconds in 2007 and has endorsed 39 brands. He was followed closely by Amitabh Bachchan, who logged 3.16 million seconds, having endorsed 36 brands.
However in 2008, Aamir Khan has been the highest paid star-endorser having bagged a fee between Rs 12-Rs 15 crore per annum for his last three commercials, including Tata Sky, Samsung Mobiles and Parle Monaco biscuits. Khan’s competition?
Till a year ago, the gap between Shahrukh Khan, the No 1 player in Bollywood, and Akshay Kumar and Aamir Khan was big.
However, now, Akshay is the highest-paid actor currently getting Rs 17 crore for a film, and Aamir having produced two super hits in Taare Zameen Par and Jaane Tu Ya Jaane Na which have grossed Rs 220 crore, has pushed up Aamir Khan’s market value in sync with Shahrukh Khan.
The Chak De India team continues on its victorious march! After having swept India, UK and the US, Shah Rukh Khan and his team have now set their eyes on winning over Japan. The film has been invited to be a part of the 21st Tokyo International Film Festival, to be held in Tokyo from the October 18 - 26, 2008. The Tokyo International Film Festival is one of Asia's most prominent and vibrant Film Festivals. It is renowned for showcasing alternative cinema from all corners of the globe. Chak De India will be showcased in the Winds of Asia-Middle East section. This section features the best films from East Asia, South East Asia, South Asia, and the Middle East.
Chak De girl Shilpa Shukla is all set to enter the international cinema with a film titled Extrospection which will be directed, written and produced by Manan Singh Kotohora. It is said that the film is based on Satyajit Ray's Charulata but set in contemporary times.
Film and Television Producers' Guild of India (FTPGI) honoured veteran Bollywood filmmaker Yash Chopra with its top award for "outstanding contribution to Indian Cinema". 
Shah Rukh Khan, who essayed the role of an impassioned hockey coach in his recent film Chak de India, on Tuesday said the Indian hockey team would rock again putting behind the recent defeat that saw its door shut for the Olympics for the first time in 80 years.
Shah Rukh Khan surely hit a six straight out of the ground yesterday (Jan 24) when he bagged the ownership of the Kolkata team in the Indian Premier League (IPL) for a staggering $75.9 million (approx Rs. 296 crores).
Director Shimit Amin spent his growing years in the US, finishing his school and college education. But instead of settling down there, the iconoclastic director shifted to Mumbai and made his first foray into Bollywood with the hard-hitting, AB TAK CHHAPPAN (2004). He followed it up with the cult movie, CHAKDE! INDIA. Defying popular belief, lack of Bollywood formula in his films did work for him, twice over!
For a change Shah Rukh will be following Aamir's footsteps. Aamir has already turned a director, and now Shah Rukh will be directing the sequel to Chak De India. It is rumoured SRK's directorial debut will not be produced by the Yashraj banner, but by SRK's company Red Chillies Entertainment. Apart from playing producer and director, SRK will also act in the film.
